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RotaLabs

Software studio · products + custom

Software that leaves the drawing board and runs in production.

We build our own products, like Rota.Rank, and custom systems for companies: Payload CMS portals, back offices and automations. Same team, same rigor, from the first commit to operations.

Discover Rota.RankCustom project
rota.rankpayload cmsrota.wpback officein production

In production for

01 / Product · Rota.Rank

Find out why your site doesn't show up on Google and what to fix first.

Rota.Rank analyzes your site, combines it with Search Console and GA4 and returns a single number, the Rota.Score, with a prioritized list of actions.

  • Rota.Score from 0 to 100: technical, Search Console and internal structure.
  • Keywords with history: daily position and an alert in the dashboard when a page drops.
  • Links and cannibalization: orphan pages, broken links and content competing with itself.
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Rota.Score
Technical 31/40
Search Console 32/40
Structure 15/20

Fix first

  • 12 pages with broken links
  • 2 pages competing for the same query
  • 7 orphan pages without internal links

02 / Custom software

The system your operation needs, built from scratch.

We use the same engineering as our products to deliver software with your name on it, running on your infrastructure, with code that is yours.

How it works

03 / Clients

Systems already running.

All clients
Screenshot coming soon

Juros Baixos

Back office · Finance

Internal panel for financial operations, partners and routines: the team records, approves and tracks day-to-day work without scattered spreadsheets.

Screenshot coming soon

Preks

Back office

Back office for product operations: internal flows, centralized data and a single view for whoever runs the platform.

Screenshot coming soon

Já Contei

Back office · Media

Editorial and operational back office for content and SEO: publishing, organization and the routines of the people who keep the site running.

Screenshot coming soon
Own project

Rota dos Viajantes

WordPress · Travel

Travel stories and itineraries blog. It is the site where we test Rota.Rank and where we compared WordPress and Payload with real measurements.

04 / How we work

Clear scope, short deliveries and the system live.

  1. 01DiscoveryWe learn the operation, what exists and what needs to change.
  2. 02Technical scopeScreens, deliverables and timeline defined before the first line of code.
  3. 03Biweekly deliveriesYou watch the system grow in a test environment, not in a report.
  4. 04Operation and evolutionDeploy, monitoring, backups and continuous evolution. The code and data are yours.

Stack we put in production

  • Next.js
  • TypeScript
  • PostgreSQL
  • Payload CMS
  • WordPress
  • Stripe
  • Cloudflare

Got a system to get off the ground?

Tell us what you need. You get a reply with the next steps, no sales deck.

Talk to usRun the free check-up